Nrog rau hauv-tob txoj kev loj hlob ntawmLED zaub screens, qhov kev txhawb nqa ntawm kev lag luam xav tau ua rau muaj kev hloov pauv hauv kev lag luam qauv ntawm LED zaub screen ntu, kev lag luam sib koom ntawm cov hom lag luam tau diluted, thiab cov khw hauv zos tau txais txiaj ntsig ntau hauv kev lag luam hauv kev lag luam. Tsis ntev los no, ib lub koom haum tshawb fawb txog kev lag luam uas muaj npe nrov tshaj tawm kev kwv yees: qhov kev thov hauv cov khoom lag luam yuav nce siab hauv xyoo 2024. Yog li xyoo 2024, cov ntawv thov twg ntawm LED cov ntxaij vab tshaus tsim nyog rau peb mloog? Sawv ntawm txoj kev hla ntawm lub xyoo, pib los ntawm kev loj hlob keeb kwm yav dhau los, ua ke nrog kev txhim kho tag nrho, tsab xov xwm no tos ntsoov rau txoj kev loj hlob ntawm LED zaub screen ntu hauv 2024, thiab muab kev siv rau cov kws kho mob LED uas npaj rau xyoo 2024.
Digital signage
Nyob rau hauv xyoo tas los no, cov kev cai hauv zos tau txhawb nqa kev ua raws li cov cai tswj hwm kev noj qab haus huv, txhawb kev noj qab haus huv hauv thaj chaw tseem ceeb xws li khoom vaj khoom tsev, tsheb, hluav taws xob, thiab khoom noj khoom haus. Kev rov qab los ntawm kev noj tau tsav qhov kev thov rau kev tshaj tawm. Hauv thawj peb lub hlis twg ntawm 2023, kev lag luam tshaj tawm hauv Suav teb loj hlob 5.5% xyoo-rau-xyoo. Kev tshaj tawm yog lub luag haujlwm tseem ceeb ntawm kev lag luam digital signage, thiab kev loj hlob ntawm cov signage digital tau tsav txhua yam ntawm sab nraum zoov LED cov ntxaij vab tshaus kom nrov nrog cov neeg siv kawg.
Lwm cov ntaub ntawv qhia tau hais tias raws li lub lag luam loj tshaj plaws nyob rau hauv cheeb tsam Asia-Pacific, Tuam Tshoj txoj kev siv nyiaj tshaj tawm yog 51.9% ntawm thaj av tag nrho cov kev siv nyiaj tshaj tawm. Nws cia siab tias qhov ntsuas ntawm Tuam Tshoj txoj kev lag luam tshaj tawm yuav ncav cuag US $ 125.1 nphom hauv 2024, nce xyoo ib xyoos ntawm 4.7%. Ua raws li txoj cai peb xyoos xoom tawm, Tuam Tshoj tau nkag mus rau theem rov qab, thiab kev loj hlob ruaj khov tau dhau los ua tus qauv. Txawm hais tias kev lag luam tus cwj pwm ntawm kev nqis peev hauv xov xwm tau ceev faj ntau dua li qhov kev xav tau yav dhau los, nws xav tias kev siv nyiaj tshaj tawm yuav tswj hwm qhov sib npaug ntawm peb lub hlis twg ntawm kev loj hlob txhua xyoo. Nws cia siab tias kev siv nyiaj tshaj tawm digital yuav nyob twj ywm siab hauv 2024, suav txog 80.0% ntawm tag nrho cov kev siv nyiaj, nce xyoo ib xyoos ntawm 7.7%.
Tshwj xeeb tshaj yog nyob rau hauv cov nqe lus ntawm kev tshaj tawm cov ntaub ntawv, kev nce hauv peev hauv ntau hom kev pab sab nraud yog siab dua li xyoo tas los, tshwj xeeb tshaj yog rau cov tshaj tawm thiab cov neeg tshaj tawm tshiab nrog cov peev nyiaj me thiab nruab nrab, thiabLED zaub lojtau dhau los ua ib qho laj thawj tseem ceeb rau kev nce hauv kev nqis peev. Raws li qhov no, daim ntawv thov ntawm cov khoom lag luam digital signage hauv ntiaj teb kev lag luam ntsug yog nce, thiabLED zaub digital signagecov khoom yuav dhau los ua ib qho ntawm kev txhim kho kev lag luam hauv xyoo 2024.
Nyob rau hauv lub tsheb tso saib
Raws li cov neeg siv khoom xav tau rau kev lom zem hauv tsheb txuas ntxiv mus ntxiv thiab cov tuam txhab tsheb xav tau kev sib tw sib txawv ua kom muaj zog, cov ntxaij vab tshaus hauv tsheb tau txuas ntxiv txhim kho mus rau cov ntxaij vab tshaus loj thiab ntau cov ntxaij vab tshaus, thaum nyob rau hauv-tsheb zaub thev naus laus zis kuj tseem hloov kho dua tshiab. thiab evolving. Kev txiav txim siab los ntawm qhov xwm txheej ntawm ntau qhov pib qhia hauv 2023, lub cev lub vijtsam zaub thev naus laus zis tau hloov kho sai thiab hloov kho los ntawm LCD rau Mini LED, Micro LED, thiab lwm yam. Vim hais tias kev siv ib puag ncig ntawm lub tsheb yog qhov ua rau huab cua tsis zoo xws li qhov kub thiab txias thiab cov av noo siab, kev ntsuas kev ntseeg siab ntau dua yog xav tau rau cov khoom siv tsheb-qib. Ntxiv rau qhov muaj kev ntseeg siab thiab qhov sib txawv siab rau cov teeb pom kev zoo nyob rau hauv lub hnub ci muaj zog, cov kev xav tau siab dua kuj tau muab tso rau ntawm ntau yam khoom siv kho qhov muag, xim gamut, teb ceev, thiab lwm yam, uas tshwm sim los ua kom zoo dua ntawm Mini LED cov khoom. Yog li ntawd, Mini LED backlight zaub tau dhau los ua cov kev daws teeb meem zoo tshaj plaws rau cov lus qhia tshiab ntawm cov tuam txhab tsheb.
Nyob rau tib lub sijhawm, ntau cov ntaub ntawv tso saib thiab cov kev daws teeb meem tshiab xws li holographic, pob tshab npo, AR / VR kuj tau tsim thiab siv, thiab 3D zaub tau pib siv hauv tsheb. Cov ntxaij vab tshaus hauv tsheb tau dhau los ua ib qho ntawm kev tsom mus rau kev sib tw sib txawv hauv tsheb. Xyoo 2024, cov ntxaij vab tshaus hauv tsheb yuav pib txhim kho mus rau qhov ua tau zoo, muaj kev paub zoo. Mini LED thiab Micro LED yuav ua rau lub sijhawm zoo rau kev txhim kho hauv thaj chaw ntawm cov khoom siv hauv tsheb.
Theem xauj tsev screen
Kev hais kwv txhiaj kev lag luam hauv 2023 tau dhau los ua qhov tshwm sim zoo. Raws li iiMedia "2023-2024 Tuam Tshoj Kev Ua Yeeb Yam Kev Lag Luam Kev Txhim Kho Kev Tshawb Fawb Txog Kev Tshawb Fawb", nws kwv yees tias cov txiaj ntsig ntawm Tuam Tshoj "kev ua yeeb yam kev lag luam" yuav ncav cuag 90.3 billion yuan los ntawm 2023 txog 2024, uas yuav ua tiav kev loj hlob tawg piv nrog 24.36 billion hauv 2022 thiab 20 billion nyob rau hauv 2019. Nws tsis yog qhov nyuaj rau pom los ntawm cov ntaub ntawv nce siab uas piv nrog rau xyoo dhau los, kev lag luam hauv tsev xav tau kev hais kwv txhiaj tau ua tiav kev nce siab, uas tseem txhais tau hais tias daim ntawv thov thiab kev txhim kho ntawm LED cov ntxaij vab tshaus kuj tau nce. nyob rau hauv ib tug ntse nce nyob rau hauv kev thov.
Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias xyoo no, National Development thiab Reform Commission tau tshaj tawm 20 qhov kev ntsuas ntawm kev rov kho thiab nthuav dav, ntawm cov ntawv thib rau thiab xya tau qhia meej tias "kev txhawb nqa kev coj noj coj ua thiab kev noj qab haus huv thiab kev txhawb nqa kev coj noj coj ua, kev lom zem, kev ua kis las thiab kev ua yeeb yam. ”. Qhov no txhais tau hais tias nyob rau hauv cov nqe lus ntawm lub teb chaws txoj cai, kev coj noj coj ua thiab tourism kev siv yog tag nrho cov kev txhawb nqa. Nyob rau tib lub sijhawm, tawm tsam keeb kwm ntawm tag nrho kev lag luam rov qab los, kev siv offline tau zoo tag nrho, uas tau ua rau muaj zog rov qab los ntawm kev noj hauv kev lag luam lom ze, suav nrog kev ua yeeb yam. Kev lag luam kev hais kwv txhiaj nyob rau xyoo 2024 yuav txuas ntxiv qhia qhov kev txhim kho zoo thiab dhau los ua lub cav tshiab los txhawb kev txhim kho ntawm LED theem qiv cov ntxaij vab tshaus.
LED lub rooj sib tham tag nrho-hauv-ib lub tshuab
Raws li iiMedia cov ntaub ntawv, kev lag luam loj ntawm Tuam Tshoj txoj kev lag luam kev sib tham video yuav ncav cuag 16.82 billion yuan hauv 2022, ib xyoos ib zaug nce ntawm 13.5%. Raws li daim ntawv thov dav dav ntawm kev sib tham video nthuav dav, daim ntawv thov kev xav tau ntawm ntau lub lag luam ua ntau haiv neeg, thiab kev ua lag luam yuav nkag mus ntxiv. Nws cia siab tias kev lag luam loj yuav ncav cuag 30.41 billion yuan hauv 2025. Tau ntsib nrog qhov hloov pauv ib puag ncig thiab kev xav tau, cov chaw ua haujlwm digital thiab hybrid chaw ua haujlwm hom tau dhau los ua qhov qub qub rau cov chaw ua haujlwm. Ze li 50% ntawm cov neeg siv B thiab C-kawg siv kev sib tham video ntau dua li xyoo dhau los. Kev lag luam thov rau kev sib tham video yuav raug tso tawm ntxiv, thiab kev lag luam loj ntawmLED tag nrho-hauv-ib tshuabcia siab tias yuav nthuav dav ntxiv hauv 2024.
Piv nrog cov LCD thiab cov khoom lag luam ua lag luam, LED tag nrho-hauv-ones muaj qhov zoo dua hauv kev pom kev pom thiab kev ua haujlwm zoo. Yav dhau los, vim muaj ntau yam xws li tus nqi, kev xa khoom ntim ntawm LED tag nrho-hauv-ones suav nrog ib qho kev txwv ntawm tag nrho lub rooj sib tham ua lag luam. Nrog rau kev loj hlob ntawm cov cuab yeej technology thiab txo cov nqi, cov khoom lag luam tus nqi ntawm LED all-in-ones tau poob sai, thiab kev muag khoom tau loj hlob sai. LED all-in-ones yog tsom rau kev ua lag luam siab tshaj 110 ntiv tes, thiab tsim nyog rau scenes xws li nruab nrab thiab loj lub rooj sib tham chav siab tshaj 100 square meters. Tam sim no, ntau lub tuam txhab tshuaj ntsuam tau nkag mus rau hauv kev ua lag luam thiab tso tawm ntau yam khoom siv hauv ib qho ntawm LED. Nyob rau theem no, LED tag nrho-hauv-ib qho khoom siv feem ntau siv cov rooj sib tham ua kev sib ntaus sib tua tseem ceeb, thiab tuaj yeem siv rau ntau yam kev thov, tab sis cov xwm txheej sib txawv yuav tau nruab nrog cov software sib txawv thiab kev ua haujlwm. Ntxiv nrog rau cov rooj sib tham, daim ntawv thov Scope ntawm LED tag nrho-hauv-ib qho yog qhov dav thiab dav, thiab lawv tau nkag mus rau hauv kev kawm, kev kho mob, tsoomfwv thiab kev lag luam thiab lwm yam. Kuv ntseeg tias nrog kev txhawb nqa ntawm ntau lub tuam txhab, qhov nkag mus ntawm LED tag nrho-hauv-ones yuav nrawm rau xyoo 2024.
XR virtual shooting
Raws li kev lag luam tawm tshiab, XR virtual shooting tau tsim sai heev hauv xyoo tas los no. Tsis tsuas yog nws tau txuas ntxiv txhawb nqa los ntawm lub teb chaws txoj cai, tab sis lub hom lag luam tseem tab tom ua kom nrawm dua nws cov txheej txheem. Nyob rau theem davhlau ya nyob twg, tsis muaj qhov tsis txaus ntawm kev txhawb nqa tsis tu ncua los ntawm cov tuam txhab loj xws li Alibaba thiab Tencent, uas txuas ntxiv nkag mus rau thaj chaw loj audio-visual. Nyob rau hauv cov nqe lus ntawmXR khoom siv, kom ua tiav qhov kawg immersive kev paub, nws yog ib qhov tsim nyog los txhim kho qhov pom kev immersion los ntawm kev txhim kho qhov screen daws teeb meem, teb ntawm saib thiab refresh npaum li cas. LED cov ntxaij vab tshaus tsis muaj kev xaiv tab sis los ua ib qho kev xaiv kub tshaj plaws tam sim no. Tam sim no cov ntawv thov tseem ceeb yog kev ua yeeb yaj kiab thiab TV, xov tooj cua thiab TV tshaj tawm, thiab kev kawm thiab kev qhia. Nyob rau hauv lub neej yav tom ntej, raws li cov xwm txheej txuas ntxiv nthuav dav, nws tseem yuav tsim qhov chaw lag luam dav dav rau XR virtual shooting, thiab coj qhov tseem ceeb tshiab rau lub lag luam LED zaub qhov twg qhov kev thov tau qeeb. Qee qhov kev lag luam sab hauv kwv yees tias qhov sib xyaw ua ke ntawm LED zaub nyob rau hauv XR virtual tua hauv Suav teb yuav nyob siab dua 80% hauv peb xyoos tom ntej.
Nyob rau hauv lub neej yav tom ntej, nrog rau kev ua tau zoo ntawm kev kho vajtse thiab software technologies xws li AI loj qauv thiab chips, ib tug xov tooj ntawm B-kawg cov khoom uas muaj nqi coj mus muag yuav muab tso rau hauv kev siv thiab siv nyob rau hauv ntau yam scenarios xws li kev kawm thiab kev cob qhia, exhibition Hall kev lom zem, thiab nyob tshaj tawm tshaj tawm. Nyob rau tib lub sijhawm, kev lag luam dav dav ntawm C-kawg tau maj mam qhib, thiab iteration ntawm cov thev naus laus zis tseem ceeb tau coj cov neeg siv kev paub ntau dua. Cov ntawv lom zem xws li XR games, concerts, thiab tshaj tawm hauv xov xwm tau pib nkag mus rau tsev neeg. Lub ecology ntawm cov ntsiab lus kawg tau dhau los ua neeg nplua nuj, thiab XR virtual shooting yuav txhaj qhov tseem ceeb rau kev loj hlob mus ntev ntawm LED zaub kev lag luam.
Kev loj hlob ntawmLED zaub screenstau ua tiav heev. Yuav ua li cas dhia tawm ntawm lub ntim sab hauv thiab ua tiav cov kev hloov pauv thiab kev tawg yog ib qho teeb meem tshwm sim los ntawm kev lag luam saw. Nws yog qhov nyuaj rau kev ua tiav qhov kev ua tiav loj hauv kev siv thev naus laus zis hauv lub sijhawm luv luv, thiab nthuav dav daim ntawv thov tshiab tau dhau los ua qhov tseem ceeb ntawm ntau lub tuam txhab davhlau ya nyob twg. Nrog rau kev txhim kho cov thev naus laus zis tshiab xws li AI thiab Is Taws Nem ntawm Yam, kev nkag mus ntawm cov khoom ntse yuav nrawm dua. Tib lub sijhawm, mobile ntse cov ntxaij vab tshaus hauv kev lom zem hauv tsev thiab chaw ua haujlwm kuj muab cov kev paub tshiab rau cov neeg siv khoom. Yog li ntawd, nrog rau kev loj hlob tsis tu ncua ntawm lub davhlau ya nyob twg kev lag luam loj thiab kev ua haujlwm tsis tu ncua ntawm LED cov ntxaij vab tshaus hauv cov txheej txheem tshiab, cov thev naus laus zis tshiab, thiab cov teb tshiab, daim ntawv thov scenarios thiab daim ntawv thov cov peev txheej ntawm downstream terminals yuav tsum tau nthuav dav ntxiv, thiab kev lag luam muaj. loj hlob thiab kev loj hlob muaj peev xwm.
Post lub sij hawm: Dec-27-2023
